The Group’s
Canadian entity, using Web services technology, developed a
streamline approach to on-line insurance enrolment, improving
service to customers and greatly impacting bottom line revenue. The
streamlined approach compliments the entire booking process,
listing options, total trip costs and insurance premiums within the
booking path for customer’s review before they finalise their
purchase. There is no interruption to the booking experience and
customers never have to leave your travel supplier website to
purchase insurance. As a result of these Web service solutions
integrated into the travel booking path, customers are more likely
to purchase travel insurance at the same time, thereby increasing
insurance sales. In addition, this technology is implemented into
your on-line booking path at no cost and with little programming
time.