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You are here: Home > Media > Press Releases > MASSIVEGOOD launches in Spain and kicks-off corporate donation programme
MASSIVEGOOD, an innovative new initiative to raise funds for global health through travel, is live in Spain. As of today, leisure travelers in Spain will be able to “click” on MASSIVEGOOD when they book travel reservations and give a €2 “micro-contribution” to fight HIV/AIDS, malaria and tuberculosis and to improve maternal and child health in the developing world.
Funds will be distributed to UNITAID, an innovative funding mechanism for the purchase of drugs that has already saved millions of lives by lowering the price and increasing the availability of key treatments in developing countries.
Spain will be the second country in the world to launch MASSIVEGOOD, which was launched in the United States at the United Nations. On March 4th 2010, former US President Bill Clinton joined UN Secretary-General Ban Ki-moon to be the first to “click” on MASSIVEGOOD, in the presence of major health advocates and dignitaries.
Companies now, also have an easy way to demonstrate commitment to global health with the launch of MASSIVEGOOD’s corporate program, which lets them integrate a simple donation solution into their corporate travel systems.
MASSIVEGOOD corporate was unveiled on June the 8th at the annual conference of the Global Business Coalition for HIV/AIDS, Malaria and Tuberculosis (GBC) in Washington, DC. This year, the GBC will award special honors to Condoleezza Rice, Former US Secretary of State, the National Basketball Association, among others, and feature MASSIVEGOOD as an initiative that can add new meaning to business travel.
Aside of the support also from the Travel and Tourism industry in Spain, giants such as Mondial Assistance, the World Travel & Tourism Council, Amadeus, Sabre, Travelport, Accor Hotels, American Express Business Travel, Carlson Wagonlit Travel, Voyageurs du Monde, Club Med, Travel Corporation, BCD Travel, Travelocity, Delta Airlines, PhoCusWright, ASTA, and Global Business Coalition on HIV/Aids, Tuberculosis and Malaria already support MASSIVEGOOD.
As a core facilitating partner, Mondial Assistance dedicates a special platform to MASSIVEGOOD donors. Its teams are mobilised to answer all calls 24/7 in English, German, French and Spanish. For the past several weeks, the associates concerned with MASSIVEGOOD have been preparing to respond to all the different types of questions that might be asked.
Page update: 10/06/2010
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